Unveiled during Fashion Week, the new Milanese maison: Palazzo Fendi blurs the lines between an atelier and art space. A four building palazzo full of curated art and Roman heritage reimagined with Milanese edge, brings Fendi's philosophy closer to the Italian capital of fashion.
Born from the glory and timeless tradition of Ancient Rome, and Roman origins the house of Fendi, established in 1925, has chosen to reimagine its essence and unveil a new chapter at the heart of Milan’s prestigious Quadrilatero della Moda. Located between Via Montenapoleone and Corso Matteotti, Fendi opened its doors on September 24 to an immersive experience that captures what it truly means to be part of the Maison’s world of elegance and creativity.
Rising across four magnificent floors and nearly 900 square meters, the space occupies a historic building designed by architect Emilio Lancia between 1933 and 1936, a masterpiece of refined architecture that now becomes the stage for Fendi’s bold yet sophisticated vision.
Featuring an in-house atelier, three distinctive dining concepts, including the renowned Michelin-starred Langosteria restaurant, and an exclusive showcase of the Maison’s prêt-à-porter and haute couture creations, this remarkable space transforms into an invitation to step inside a world where fashion, architecture, and emotion coexist in perfect harmony, a fully immersive journey through the refined and luxurious universe of Fendi.
Designed by Fendi’s own architectural department, the space embraces a Rationalist concept, remaining faithful to the Maison’s emblematic design language. Soft, sculptural curves, a subtle homage to Fendi’s mastery of fur craftsmanship flow seamlessly through the interiors, as well as Domus-style marbled floors that bring an aura of timeless sophistication, enveloping the atmosphere in elegance and transporting visitors to another era.
The interiors draw deep inspiration from Milan’s 1930s era, radiating style and refinement. Each room is adorned with carefully curated pieces of contemporary art by celebrated artists such as Edoardo Piermattei, Roberto Sironi, and Nick Cave, transforming Palazzo Fendi into a veritable Milanese art gallery. From the very moment one crosses its threshold, the building captivates the audience, merging art, design, and fashion into a singular, breathtaking expression of Italian luxury.
This marks only the beginning of the Rock The Craft Project, with Marche-born artist Edoardo Piermattei as its leading voice. The initiative originates from a bold idea to redefine the concept of an atelier and reimagine it as a space where contemporary art and artisanal craftsmanship intertwine within a wholly innovative and sensorial environment.
By blending fashion, culture, art, and gastronomy, Fendi continues to expand its immersive world, crafting meaningful dialogues within the elegant city of Milan. A celebration of creativity in its purest form, Rock The Craft stands as a testament to Fendi’s enduring pursuit of tradition being reinterpreted not repeated.
Credits:
Brand: Fendi / @fendi
Words: Leslie Guerra Ayala / @leslieguerraa
